What Is a Story? | My 5-Step Brand Story Framework - Part 1
Storytelligent | Brand Storytelling with Bryce McNabb
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The Power of Desire
A story is a character who wants something and endures a series of obstacles in order to get what they want. All stories are some sort of movement from point A to point B, this place to a goal. The whole reason you want something is you are currently dissatisfied with what you have. For the most part, we are telling brand stories. We're speaking from a marketing perspective. Therefore, all the stories we're telling have happy endings.
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