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What Is a Story? | My 5-Step Brand Story Framework - Part 1
Storytelligent | Brand Storytelling with Bryce McNabb
The Hero's Journey: A 12 Step Framework for Storytelling
The first principle of what we're talking about here is storytelling and story structure. Joseph Campbell studied mythology and he started to notice that there were specific trends and common characteristics across cultural myths. So I thought it might be fitting if we just devote an entire episode to walking you through my six step framework, Turn Strangers into Advocates.
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