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What Is a Story? | My 5-Step Brand Story Framework - Part 1
Storytelligent | Brand Storytelling with Bryce McNabb
The Three C's to Storytelling
In America, we love happy endings. We hate sad endings. Love our stories to be buttoned up real nice at the end of it. So I can't really think of a time when you're telling a tragic story because even if the story that you're telling is framed as a tragedy, you're still providing your solution at the end. You've got like three core elements to every story. There's the character, there's conflict, and then there's change. Those are your three C's to storytelling.
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