What Is a Story? | My 5-Step Brand Story Framework - Part 1
Storytelligent | Brand Storytelling with Bryce McNabb
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The Lack of a Definition of Storytelling
The lack of a definition is puzzling to me. It's kind of like yet at the same time, one of my colleagues Esther Choi has referenced this as being we're fish surrounded by water and fish don't see water. We need a definition that helps us clearly understand what this thing is. A story makes a promise to the audience that it's going to take them on a journey wherein they will learn something at the end which fulfills the promise. Lastly, a story is a logical argument which leverages emotion to make sure that its points stick. And with that three tiered definition is my understanding of story structure laid out.
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