Storytelligent | Brand Storytelling with Bryce McNabb What Is a Brand? with Mike Jones | Relationship, Authenticity, and Brand DNA [Part 2]
Sep 5, 2023
Award-winning branding expert Mike Jones joins host Bryce McNabb to explore the fundamental components of brand DNA. They discuss identifying your brand by understanding your ideal customers, embracing core uniqueness, and polarizing to magnetize your audience. The three vital components of brand DNA, including core values, personality, and story, are also explored. Listeners will learn how to harness visual and audio identity to amplify their message and embrace a big vision. Tune in for invaluable insights into crafting an authentic and remarkable brand.
Chapters
Transcript
Episode notes
1 2 3 4 5 6
Introduction
00:00 • 2min
Defining a Brand's Identity
02:22 • 7min
Defining Brand Identity Through Self-Awareness and Feedback
09:31 • 2min
Understanding Brand DNA: Core Values and Personality
11:49 • 18min
Enthusiasm for a Book and Discussion with Mike Jones
29:59 • 2min
Understanding and Communicating Your Brand Identity
31:37 • 3min