Storytelligent | Brand Storytelling with Bryce McNabb
What Is a Brand? with Mike Jones | Relationship, Authenticity, and Brand DNA [Part 2]
Sep 5, 2023
Award-winning branding expert Mike Jones joins host Bryce McNabb to explore the fundamental components of brand DNA. They discuss identifying your brand by understanding your ideal customers, embracing core uniqueness, and polarizing to magnetize your audience. The three vital components of brand DNA, including core values, personality, and story, are also explored. Listeners will learn how to harness visual and audio identity to amplify their message and embrace a big vision. Tune in for invaluable insights into crafting an authentic and remarkable brand.
34:32
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Quick takeaways
- Identifying ideal clients based on characteristics and qualities is crucial for leveraging strengths in brand identity.
- Brand DNA consists of core values, personality, and story, which together contribute to a compelling brand identity.
Deep dives
Key Point 1: Understanding your unique clients
When working on branding, it is essential to identify your top clients, not just based on revenue, but on their characteristics and qualities that make them the ideal fit. This includes factors like long-lasting relationships, willingness to follow recommendations, advocacy, and referrals. The unique qualities of these clients can help determine your firm's strengths and leverage them in your brand identity.
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