Storytelligent | Brand Storytelling with Bryce McNabb

What Is a Brand? with Mike Jones | Relationship, Authenticity, and Brand DNA [Part 2]

Sep 5, 2023

Award-winning branding expert Mike Jones joins host Bryce McNabb to explore the fundamental components of brand DNA. They discuss identifying your brand by understanding your ideal customers, embracing core uniqueness, and polarizing to magnetize your audience. The three vital components of brand DNA, including core values, personality, and story, are also explored. Listeners will learn how to harness visual and audio identity to amplify their message and embrace a big vision. Tune in for invaluable insights into crafting an authentic and remarkable brand.

34:32

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Episode guests

Mike Jones

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Episode notes

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Quick takeaways

Identifying ideal clients based on characteristics and qualities is crucial for leveraging strengths in brand identity.

Brand DNA consists of core values, personality, and story, which together contribute to a compelling brand identity.

Deep dives

Key Point 1: Understanding your unique clients

When working on branding, it is essential to identify your top clients, not just based on revenue, but on their characteristics and qualities that make them the ideal fit. This includes factors like long-lasting relationships, willingness to follow recommendations, advocacy, and referrals. The unique qualities of these clients can help determine your firm's strengths and leverage them in your brand identity.

Introduction

2min

Defining a Brand's Identity

7min

Defining Brand Identity Through Self-Awareness and Feedback

2min

Understanding Brand DNA: Core Values and Personality

18min

Enthusiasm for a Book and Discussion with Mike Jones

2min

Understanding and Communicating Your Brand Identity

3min

In this episode, we continue of our conversation with award-winning branding expert Mike Jones, and dive deeper into the essence of remarkable brands. Host Bryce McNabb and guest Mike Jones, CEO of Resound, explore the fundamental components of your brand DNA and how to unearth it. Discover the importance of identifying your brand by understanding your ideal customers, embracing your core uniqueness, and polarizing to magnetize your audience. Explore the three vital components of your brand DNA: core values, personality, and story. Learn how to harness your visual and audio identity to amplify your message and embrace a big vision. Tune in to this episode for invaluable insights into crafting an authentic and remarkable brand. 📕 Grab a copy of Mike's book, You Are Remarkable, here: https://shorturl.at/jotO4 💻 Visit Mike here: https://resoundcreative.com/ CONNECT WITH BRYCE AT ⁠⁠⁠BRYCEMCNABB.COM⁠⁠⁠

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⁠Brand Story Fundamentals: Crafting an Authentic Customer Testimonial [COURSE]⁠

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