Join the conversation with Mike Jones on location-based entertainment, Dave Ranyard on mobile AR games, and Liz Rosenthal as they discuss funding challenges, business models, immersive experiences, and collaborations with Snapchat. Dive into the world of immersive storytelling and the evolving industry landscape.

Award-winning branding expert Mike Jones joins host Bryce McNabb to explore the fundamental components of brand DNA. They discuss identifying your brand by understanding your ideal customers, embracing core uniqueness, and polarizing to magnetize your audience. The three vital components of brand DNA, including core values, personality, and story, are also explored. Listeners will learn how to harness visual and audio identity to amplify their message and embrace a big vision. Tune in for invaluable insights into crafting an authentic and remarkable brand.

Mike Jones, a branding expert, explores why a brand is important, even for small firms, and defines what exactly a brand is. He highlights the challenges of differentiating a professional services firm's brand, the importance of credibility and storytelling, and the significance of uncovering an organization's unique qualities. He also discusses the evolving concept of authenticity and the need for deep work to uncover core business beliefs.