
The StoryFutures Academy Podcast
Episode 8 - Making Immersive Stories: Reaching an Audience
Jan 31, 2021
Join the conversation with Mike Jones on location-based entertainment, Dave Ranyard on mobile AR games, and Liz Rosenthal as they discuss funding challenges, business models, immersive experiences, and collaborations with Snapchat. Dive into the world of immersive storytelling and the evolving industry landscape.
26:14
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Quick takeaways
- In the immersive sector, funding creativity is essential, including government funds and sponsorships for sustainability.
- Successful immersive projects blend art and technology, utilizing various financial strategies for audience engagement.
Deep dives
Funding Sources in the Immersive Sector
In the immersive sector, funding sources are evolving, requiring creativity in accessing various financial opportunities. Key funding areas include government funds and investments from hardware and software manufacturers. Traditional funding sources like film and television industries are also exploring immersive projects. Innovative financing strategies across different sectors and industries are crucial for sustaining creative immersive works.
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