The StoryFutures Academy Podcast

Episode 8 - Making Immersive Stories: Reaching an Audience

Jan 31, 2021

Join the conversation with Mike Jones on location-based entertainment, Dave Ranyard on mobile AR games, and Liz Rosenthal as they discuss funding challenges, business models, immersive experiences, and collaborations with Snapchat. Dive into the world of immersive storytelling and the evolving industry landscape.

26:14

Creator website

Episode guests

Liz Rosenthal

Dave Ranyard

Mike Jones

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Episode notes

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Quick takeaways

In the immersive sector, funding creativity is essential, including government funds and sponsorships for sustainability.

Successful immersive projects blend art and technology, utilizing various financial strategies for audience engagement.

Deep dives

Funding Sources in the Immersive Sector

In the immersive sector, funding sources are evolving, requiring creativity in accessing various financial opportunities. Key funding areas include government funds and investments from hardware and software manufacturers. Traditional funding sources like film and television industries are also exploring immersive projects. Innovative financing strategies across different sectors and industries are crucial for sustaining creative immersive works.

Diversifying Revenue and Adapting Business Plans in Response to COVID-19

01:30

Monetization Strategy and Focus on AR

01:30

Intro

2min

Financing and Promoting Immersive Storytelling

9min

Immersive Meditation Journey and Funding for LBE Project

2min

The Business Model for Immersive Experiences

10min

Partnership with Snapchat for Singheads Mobile Application

2min

Exploring Pivoting to Augmented Reality and Funding Sources for Immersive Storytelling

2min

In this episode, we'll be talking about sources of funding and looking at how some makers are trying to create sustainable business models. We have three guests to guide us through this emerging ecosystem.We'll hear from Mike Jones, a producer at Marshmallow Laser Feast about the location-based entertainment model, and to Dave Ranyard, CEO of Dream Reality Interactive who's been successful at creating mobile augmented reality games. We're also joined by immersive expert Liz Rosenthal, VR Programmer of the Venice Film Festival and founder of Power to the Pixel.

With Liz Rosenthal, Mike Jones and Dave Ranyard

Liz Rosenthal, CEO, Power to the Pixel

https://www.linkedin.com/in/liz-rosenthal-70b8b22/

Mike Jones, Senior Producer, Marshmallow Laser Feast

https://www.linkedin.com/in/mike-jones-7802431b3/

Dave Ranyard, CEO, Dream Reality Interactive

https://www.linkedin.com/in/daveranyard/

Credits:

Presenter: Shehani Fernando

Producers: Chris Hogg & Shehani Fernando

Assistant Producer: Max Bower

Executive Producer: Will Saunders