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Episode 8 - Making Immersive Stories: Reaching an Audience
The StoryFutures Academy Podcast
The Business Model for Immersive Experiences
This chapter discusses the pricing strategy for immersive experiences, the capital investment required, financing options, and creating immersive experiences beyond just headsets. It also covers the planning and business model behind making a project a touring piece, reflecting on initial assumptions and shifting towards a franchising model. The impact of COVID-19 on the industry, fundraising challenges for virtual reality games, securing funding for immersive projects in the UK, and the growth of mobile games using AR are also explored.
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