Storytelligent | Brand Storytelling with Bryce McNabb Unlocking Remarkable Brands | Crafting Your Authentic Identity with Mike Jones [PART 1]
Aug 21, 2023
Mike Jones, a branding expert, explores why a brand is important, even for small firms, and defines what exactly a brand is. He highlights the challenges of differentiating a professional services firm's brand, the importance of credibility and storytelling, and the significance of uncovering an organization's unique qualities. He also discusses the evolving concept of authenticity and the need for deep work to uncover core business beliefs.
Chapters
Transcript
Episode notes
1 2 3 4 5 6
Introduction
00:00 • 5min
Crafting an Authentic Brand Story for Professional Services Firms
05:19 • 8min
Building Strong Client Relationships and Background in Branding
13:14 • 2min
Uncovering Authentic Identity and Building Strong Relationships
14:51 • 2min
Uncovering Authenticity and Strategic Brand Storytelling
16:29 • 5min
Uncovering Core Beliefs
21:47 • 13min