Storytelligent | Brand Storytelling with Bryce McNabb
Unlocking Remarkable Brands | Crafting Your Authentic Identity with Mike Jones [PART 1]
Aug 21, 2023
Mike Jones, a branding expert, explores why a brand is important, even for small firms, and defines what exactly a brand is. He highlights the challenges of differentiating a professional services firm's brand, the importance of credibility and storytelling, and the significance of uncovering an organization's unique qualities. He also discusses the evolving concept of authenticity and the need for deep work to uncover core business beliefs.
34:37
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Quick takeaways
- Professional services firms need to recognize the importance of building a relationship with their entire brand, not just individual relationships with clients.
- To differentiate from competitors, professional services firms should uncover their unique DNA, maintain consistency in messaging and visuals, and balance self-expression with audience expectations.
Deep dives
The Importance of Branding for Professional Services
In this podcast episode, Mike Jones, a branding expert, discusses the challenge faced by professional services firms that rely heavily on individual relationships to drive business. As these firms scale, it becomes essential to recognize the importance of the brand as a whole in building client relationships. Jones emphasizes that while personal relationships are crucial, clients must also build a relationship with the entire firm and its brand. Large firms especially benefit from the diverse expertise and specialties that the brand represents. However, differentiating the firm's brand from competitors can be a challenge.
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