Unlocking Remarkable Brands | Crafting Your Authentic Identity with Mike Jones [PART 1]
Storytelligent | Brand Storytelling with Bryce McNabb
Introduction
This chapter explores the challenge that professional services face in shifting from personal relationships to a firm-wide brand, highlighting the need for clients to build a relationship with the entire firm. It also introduces Mike Jones, a branding expert, who will delve into the significance and elements of a strong brand in future episodes.
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