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13min chapter
Unlocking Remarkable Brands | Crafting Your Authentic Identity with Mike Jones [PART 1]
Storytelligent | Brand Storytelling with Bryce McNabb
Uncovering Core Beliefs
The speakers discuss the importance of doing deep work to uncover the core fundamental beliefs driving business decisions. They emphasize the need to constantly ask 'why' to understand motivations and how they inform the business and its culture.
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