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18min chapter
What Is a Brand? with Mike Jones | Relationship, Authenticity, and Brand DNA [Part 2]
Storytelligent | Brand Storytelling with Bryce McNabb
Understanding Brand DNA: Core Values and Personality
This chapter explores the core components of brand DNA, focusing on core values and personality. It highlights the importance of defining and understanding core values, and how they shape the behavior and attributes of a brand. Additionally, it delves into the concept of creating a persona or archetype for the brand to define its identity.
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highlights
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