Storytelligent | Brand Storytelling with Bryce McNabb cover image

What Is a Brand? with Mike Jones | Relationship, Authenticity, and Brand DNA [Part 2]

Storytelligent | Brand Storytelling with Bryce McNabb

CHAPTER

Defining a Brand's Identity

Guest speaker 'Mike' emphasizes the importance of leaning into a firm's beliefs, cultural identifiers, and geographic focus to enhance their brand and attract ideal customers.

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