What Is a Brand Story | The 5-Step Framework in Action

Last week I introduced you to my 5-step brand story framework. BUT -- I failed to put it in context and show you what a brand story looks like. That's exactly what I'll be doing in this episode. Because a common misconception regarding brand stories is that companies believe it's "their" story. So I wanted to help give you a solid understanding of: - what a brand story is - the two parts of your brand story - and which part you need to tell first. Then we listen to a clip from a workshop led by Larry McEnerney, the former head of the University of Chicago's Writing program, as he brilliantly delivers the program's brand story, and I show you how it lines up with my 5-step framework. And I have a special announcement! I've put together my first course: Crafting an Authentic Customer Testimonial. This course will train you on the foundation of brand storytelling, and teach you my Emmy-winning formula. Register here: https://brycemcnabb.com/course

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