
What Is a Brand Story | The 5-Step Framework in Action
Storytelligent | Brand Storytelling with Bryce McNabb
00:00
How to Write a Great Brand Story
Larry McKennerny is going to teach us how to write so that way we are able to write to an audience that isn't interested or isn't being paid to read what we are writing. I am creating our first ever storytelegant course that will teach you how to craft authentic customer testimonials. It's kind of like your primer into brand storytelling. And what I'll be teaching you is how to reach out to customers and get buy-in from them to be a part of it.
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