What Is a Brand Story | The 5-Step Framework in Action
Storytelligent | Brand Storytelling with Bryce McNabb
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How to Communicate Your Brand Story
Your brand story is the combination of two separate stories. It's how we tell this tale of why we're relevant and necessary. You have to start first by realizing that your brand is the personality of your organization. When you understand first that we are forming a relationship between our target audience and our brand, that is an actual relationship called a parasocial relationship.
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