What Is a Brand Story | The 5-Step Framework in Action
Storytelligent | Brand Storytelling with Bryce McNabb
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How to Tell Your Marketplace Story
You have to tell the marketplace story first. And then you have what I call your authentic purpose story. That is the your kind of like your origin story. It's your reason for being. So, step one, nailing the marketplace story. Figuring out what is your value proposition and then putting that value proposition inside of a narrative so that way it makes sense. If that's not clear, you can't tell your origin story because it doesn't matter.
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