What Is a Brand Story | The 5-Step Framework in Action
Storytelligent | Brand Storytelling with Bryce McNabb
00:00
How to Write a Story That Changes the World
The value proposition when he first introduces it at the beginning of the video lands flat. It is as if the fact just hits our thinking brain and bounces off the windshield of our thinking brain. We hear it and we probably would have walked away. And then 10 minutes later we would have completely forgotten all of that information. But structuring it in a story, even right now, you have probably forgotten the majority of the words that that person just said. You can immediately think back and you can follow that track. They help experts write because experts are used writing to think about the world. But they're stuck in this trap where they've been writing for people who have been paid to read their
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