The Five Basic Brand Plots | Using Booker’s Seven Basic Plots for Brand Storytelling
Storytelligent | Brand Storytelling with Bryce McNabb
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The Pursuit of Efficiency in Startups
Lean process is the understanding of conventional American mass manufacturing. The goal isn't to cut costs and reduce quality so we can make it at scale, he says. "It changed my mind because I came at this from the artist perspective and artists hate processes"
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