Storytelligent | Brand Storytelling with Bryce McNabb cover image

The Five Basic Brand Plots | Using Booker’s Seven Basic Plots for Brand Storytelling

Storytelligent | Brand Storytelling with Bryce McNabb

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Rags to Riches

The book is three inches thick, literally. And so I tell him, so tighten that thing up, find those three songs, you should be good. It's like, okay, all right. So now I've got a little bit of time to kill while that's while that's happening. And and I look over at the bookshelf and I see this book sitting on our shelf and I have never cracked this book open before because well, for one, it's four times bigger than my head. The hero from lowly means is finds themselves in an oppressive environment. There are the idea of being impressed by by the environment itself. But they have that they're inside of this oppressive

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