The Five Basic Brand Plots | Using Booker’s Seven Basic Plots for Brand Storytelling
Storytelligent | Brand Storytelling with Bryce McNabb
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Introduction
Bryce McNabb is the Emmy Award-winning director of McNabb Storytelling. Every other Monday, he dives deep into topics like narrative structure and documentary storytelling. In this episode, we look at a book that has made a significant impact on his professional career.
Transcript
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