The Five Basic Brand Plots | Using Booker’s Seven Basic Plots for Brand Storytelling
Storytelligent | Brand Storytelling with Bryce McNabb
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How to Be a Brand Storyteller
If your job is dependent on being a brand storyteller, telling stories, trying to communicate your brand, you need this. All the first the vital information is within the first hundred or so pages of the book. You just got to crack it open and read the first the first couple chapters because those are the ones that focus on those plot archetypes. The rest of the book, I kind of haven't even read the whole thing all the way through, right? We are Amazon affiliates.
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