The Five Basic Brand Plots | Using Booker’s Seven Basic Plots for Brand Storytelling
Storytelligent | Brand Storytelling with Bryce McNabb
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Rags to Riches, Rebirth, Overcoming the Monster, Quest and Voyage and Return
Five plot archetypes are actively used in brand storytelling: rags to riches, rebirth, overcoming the monster, the quest and voyage and return. "That type of a story is not nearly common within our culture. It's a bit foreign," he says. 'We don't readily model our own narrative off of that'
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