The Five Basic Brand Plots | Using Booker’s Seven Basic Plots for Brand Storytelling
Storytelligent | Brand Storytelling with Bryce McNabb
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The Quest and Voyage in Return
The quest of noise and return are kind of like cousins. They're kind of like sister stories where one is more actively driven by the protagonist than the other. And what I've noticed is that within specific industries, the specific industries themselves tend to favor specific plot types.
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