2Bobs—with David C. Baker and Blair Enns

The Marketing Procurement Problem

Oct 26, 2022

32:02

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Episode notes

Two Bob's With David C. Baker and Blair Enes

02:00

The Inefficiency Principle

02:04

Leah Power, Your Partner in This?

01:50

Introduction

3min

Do You Think We Can Solve the Procurement Issue?

2min

The Inefficiency Principle and the Inefficiency Problem

3min

Is Procurement Getting Any Better?

4min

Is There a Problem in Marketing Procurement?

3min

Leah Power, Your Partner in This?

2min

The Clash of Cultures in Marketing Procurement

3min

How to Solve the Sales Problem in a Large Organization

2min

Marketing Procurement Podcast - What Does It Mean?

2min

10.

The Inefficiency Principle

2min

11.

Agencies Learn How to Talk to Procurement

2min

12.

You Don't Really Partner With Your Clients

2min

13.

Two Bob's With David C. Baker and Blair Enes

2min

Blair talks about his new podcast with Leah Power, 20% - The Marketing Procurement Podcast, in which they are speaking with marketing, procurement, and agency professionals about how to "procure" creativity without killing it.

Read the episode notes and transcript at http://2bobs.com/podcast/the-marketing-procurement-problem

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