2Bobs—with David C. Baker and Blair Enns

The Marketing Procurement Problem

Oct 26, 2022
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Episode notes
1
Introduction
00:00 • 3min
2
Do You Think We Can Solve the Procurement Issue?
02:58 • 2min
3
The Inefficiency Principle and the Inefficiency Problem
04:43 • 3min
4
Is Procurement Getting Any Better?
07:41 • 4min
5
Is There a Problem in Marketing Procurement?
11:36 • 3min
6
Leah Power, Your Partner in This?
15:05 • 2min
7
The Clash of Cultures in Marketing Procurement
16:55 • 3min
8
How to Solve the Sales Problem in a Large Organization
20:00 • 2min
9
Marketing Procurement Podcast - What Does It Mean?
21:36 • 2min
10
The Inefficiency Principle
23:41 • 2min
11
Agencies Learn How to Talk to Procurement
25:45 • 2min
12
You Don't Really Partner With Your Clients
28:08 • 2min
13
Two Bob's With David C. Baker and Blair Enes
29:55 • 2min