2Bobs—with David C. Baker and Blair Enns cover image

The Marketing Procurement Problem

2Bobs—with David C. Baker and Blair Enns

CHAPTER

The Inefficiency Principle

"I want the people above marketing and above procurement. I want them to better understand this idea of the inefficiency principle," he says. "This article that I've been writing for five years on the inefficiency problem has finally dropped, it's about 3000 words."

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