Do You Think We Can Solve the Procurement Issue?

I work with agencies and I've often been asked to do any work with clients on how to get better at buying creative and marketing services. So there must be some science behind all of this on the procurement side of things. Obviously our listeners are facing this a lot. But what is it that interests you? Is it really just that you're trying to help listeners deal with the inevitable procurement issue or something else going on too?