2Bobs—with David C. Baker and Blair Enns cover image

The Marketing Procurement Problem

2Bobs—with David C. Baker and Blair Enns

CHAPTER

How to Solve the Sales Problem in a Large Organization

As an entrepreneur, I can barely stand that. You can hear when I talk about it, it just like drives me crazy. That's why I would never work in a large organization. And if I did, I probably wouldn't last. So you're talking about the procurement department here that sort of sub optimized, but doing something that's against a larger entities interests. Procurement is optimized towards savings, no matter what the cost,. What the ramifications are to the other departments or the greater organization. Yeah.

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