2Bobs—with David C. Baker and Blair Enns cover image

The Marketing Procurement Problem

2Bobs—with David C. Baker and Blair Enns

CHAPTER

Leah Power, Your Partner in This?

Leah Power is the vice president at the ICA, which is like the Canadian 4A's. Her background is agency operations and she has worked for some of the larger holding company owned agencies. She goes to all of these conferences and she's one of the few voices representing the agency side of the marketing procurement relationship.

00:00
Transcript
Play full episode

Remember Everything You Learn from Podcasts

Save insights instantly, chat with episodes, and build lasting knowledge - all powered by AI.
App store bannerPlay store banner