
The Marketing Procurement Problem
2Bobs—with David C. Baker and Blair Enns
Leah Power, Your Partner in This?
Leah Power is the vice president at the ICA, which is like the Canadian 4A's. Her background is agency operations and she has worked for some of the larger holding company owned agencies. She goes to all of these conferences and she's one of the few voices representing the agency side of the marketing procurement relationship.
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