The Inefficiency Principle and the Inefficiency Problem

Do a legal profession hate procurement as much as we do? It's a good question. I actually don't know because I don't know anything about what happens in the procurement of legal services. There's lots of room for efficiencies to be found in clients marketing departments and in the agencies that they hire. But specifically for me, the problem is when you try to procure creative in a more efficient manner, you end up killing that creativity.