
The Marketing Procurement Problem
2Bobs—with David C. Baker and Blair Enns
Is Procurement Getting Any Better?
Is procurement getting any better at this? Are they understanding the rightful role they should have or is it still sort of a shit show? Well, it depends who you listen to. There are dedicated marketing procurement people. They're not procuring just marketing and other services or direct goods. But again, they tend to be the ones that dominate the stage.
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