
The Marketing Procurement Problem
2Bobs—with David C. Baker and Blair Enns
Marketing Procurement Podcast - What Does It Mean?
Bob Greene: I'm dying to fast forward a few years and see how procurement is better because of the impact of this podcast. What are the specifics that this podcast might accomplish if we do a really great job here? He says he would like our audience, our two Bob's audience here, agency folks, "to better understand where procurement is coming from" Greene also wants to call out bad procurement practices on his show.
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