Is There a Problem in Marketing Procurement?

This week's episode focuses on the problem of marketing procurement. John Defterios: I do think there is a big problem in the world of Marketing Procurement. He says agencies don't know how to talk to procurement, and clients can get better work without being adversarial. defterios: Across the 12 interviews that we've done so far, there's so much great insight into how people might consider dealing with procurement.