Social Media Marketing Podcast

Using Story the Right Way: Theory and Practice for Marketers

Jun 15, 2023

45:36

AI Chapters

Episode notes

Introduction

2min

How to Use Story in Your Marketing

5min

Narrative Marketing: A New Frontier for Marketing

2min

How to Use Narrative Marketing Effectively

2min

The Role of Story in Marketing

2min

How Our Brains Are Designed to Keep Us Alive

5min

How to Tell Stories the Right Way

2min

How to Position Yourself as a Hero in a Story

2min

How to Tell a Good Story

3min

10.

How to Tell a Good Story

4min

11.

How to Write a Good Story

5min

12.

How to Tell a Story That Makes Customers Want to Buy

2min

13.

The Power of Narrative Transportation

2min

14.

How to Create Talking Points for Customers

3min

15.

How to Tell a Story of a Problem

2min

16.

The Marketing Agency Show

4min

Need better stories to improve your marketing? Wondering why customers connect with some stories and not others? To discover the theory and practice of using stories in your marketing, I interview JJ Peterson.

Guest: JJ Peterson | Show Notes: socialmediaexaminer.com/567

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Social Media Marketing Podcast

Using Story the Right Way: Theory and Practice for Marketers

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