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Using Story the Right Way: Theory and Practice for Marketers

Social Media Marketing Podcast

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How to Position Yourself as a Hero in a Story

When you talk about yourself all the time or position yourself as a hero, you're actually positioning yourself as that annoying person who's incredibly insecure. The strong person is who we call the guide, the one who helps the hero in. So Yoda, Gandalf, Hamich and Hunger Games, the people who actually help the hero win are actually the ones that are in the story. And are actually the wisest. They've been there before. They've done it. They've already won the day.

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