How to Write a Good Story

Marketers need to create talking points that clearly identify what it is that your customer wants in relationship to your brand. The only reason why people are purchasing from you or following you is because you solve a problem for them, he says. And the way you position yourself as a guide is with empathy and authority. 70% of small businesses in America do not have a strong call to action on their website. But really, if you use a three step plan, people will pay attention and they will engage because they'll see they have a way forward.