How to Create Talking Points for Customers

The first thing is just to start and say, what problem do you solve for customers? Now, even Nike, when you get like big like Nike and Apple, they live more in the branding space versus the marketing space. Most of us are not that big. And most of us have to live in that messaging marketing place. Once you identify that from those or from talking to your customers, then you want to talk about that all the time. The posts that go into your social media can come out of all the different elements of a framework.