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Using Story the Right Way: Theory and Practice for Marketers

Social Media Marketing Podcast

CHAPTER

How to Tell a Good Story

There are really seven elements that have to be in any good story, seven simple elements. The movie has to start or the story has to start with a main character who wants something. If there is no problem in the story there is no story right and the problem is the hook. That really hooks the audience in and goes are they going to be able to overcome this. A lot of times it's a time ticking off where the hero has to be either in or out.

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