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Using Story the Right Way: Theory and Practice for Marketers

Social Media Marketing Podcast

CHAPTER

How to Tell a Good Story

In order for a story to be good, it has to actually follow a set of rules that keeps it focused and helps the audience understand it better. A call to action in a movie doesn't actually come to a way later in the movie. First, we have to understand who the hero is. We have to understand what problems the hero is experiencing. And then we have to understanding that there is a guide who can help them win.

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