
Using Story the Right Way: Theory and Practice for Marketers
Social Media Marketing Podcast
00:00
How Our Brains Are Designed to Keep Us Alive
The average person daydreams about 30% of the day, which is a survival mechanism. When you understand how story works and can tell a good story, it makes people pay attention. They see themselves in that story and actually contribute to your customer survival and thriving.
Transcript
Play full episode