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5min chapter
Using Story the Right Way: Theory and Practice for Marketers
Social Media Marketing Podcast
How to Use Story in Your Marketing
J. J. Peterson is the head of Story Brand, a company that helps businesses clarify their stories. He's also co-author of the book Marketing Made Simple and his host of the Marketing Made Simple Podcast. In this episode, he talks about how to use story in your marketing.
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Discover
highlights
Listen to the best highlights from the podcasts you love and dive into the full episode