2min chapter

Social Media Marketing Podcast cover image

Using Story the Right Way: Theory and Practice for Marketers

Social Media Marketing Podcast

CHAPTER

How to Tell a Story That Makes Customers Want to Buy

Businesses are struggling to explain what they do in a way that makes customers want to buy. Story brand teaches people how story works and why story is important. We help them create the story for their company that positions their customers, the hero. And then we show them how to put that in their marketing.

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