Dan Kennedy's Magnetic Marketing Podcast

The Top 5 Emotional Triggers That Motivate People To Buy

10 snips
Jul 8, 2022
Guest
Robert Imbriale
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Episode notes
1
Introduction
00:00 • 2min
2
What Are the Differences Between Features and Benefits?
02:24 • 4min
3
Direct Marketing and Copywriting - The Indirect Benefit
06:12 • 51sec
4
The Power of Indirect Benefits in Copywriting
07:03 • 4min
5
The Power of Five in Healthcare Marketing
11:16 • 2min
6
The Power of Five: The Top Five Emotional Triggers
13:23 • 3min
7
Is There a Level Above This?
16:05 • 2min
8
How to Connect Your Product or Service to Drive Base Emotional Desires
18:22 • 2min
9
The Power of Five Is Getting Something for Free
20:33 • 2min
10
Free and Bought Strategies for the Rich and Poor
22:53 • 3min
11
The Emotional Motivator
26:14 • 2min
12
The Simple Solution to Complex Problems
27:46 • 3min
13
Making People's Dreams Come True
30:21 • 4min
14
American Idol - It's Not About Paying a Price
34:33 • 3min
15
How to Use Fear in Direct Marketing
38:01 • 4min