What motivates people to buy? Dan Kennedy says that, while this is the question everyone in sales and business need to be endlessly exploring, few actually do. Instead the focus is too often placed on studying selling tactics and not enough on the psychology of the buyer. Joining Dan to lend his expertise on this topic is Robert Imbriale, renowned author, speaker and coach trained under Tony Robbins. Dan and Robert discuss the top five emotional "hot buttons" that not only motivate people to buy from you, but to buy more and recommend you to their friends as well. MagneticMarketing.com NoBSLetter.com