The Top 5 Emotional Triggers That Motivate People To Buy
Dan Kennedy's Magnetic Marketing Podcast
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Direct Marketing and Copywriting - The Indirect Benefit
The indirect benefit is where the quote unquote creativity of your direct marketing or your copywriting comes in. You can really have a lot of fun with this and illustrate this through, and I love the technique that you use with this Dan. This allows you to have so much fun. So the two benefits really recapping real quickly here. Direct benefit, cause and effect benefit. And indirect benefit is pretty much what does it lead to after you've got the direct benefit? What's next?
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