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4min chapter
The Top 5 Emotional Triggers That Motivate People To Buy
Dan Kennedy's Magnetic Marketing Podcast
What Are the Differences Between Features and Benefits?
There are different types of benefits. And a lot of people stop with one, never get to the other. Dan: I could probably write another book called Direct Marketing Disasters because once you start varying from what's being taught, it allows you to be more creative and go in areas that you wouldn't be able to otherwise.
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