The Power of Indirect Benefits in Copywriting

The closer and more intimately involved someone is in delivering the service, the harder it is for them to really get a grip on the indirect benefits from the prospect's perspective. And yet, you know, if you look at most freelance copywriters, they write to assignment and they priced their work by the page,. A lot of people don't understand the price liberating power of indirect benefits. You can't just come up with, come to my seminar and you'll be wealthy. Well, what happens in between there? The person in their mind has to understand what the steps are to get from taking your seminar, attending your seminar, reading your book, or buying your program.