4min chapter

Dan Kennedy's Magnetic Marketing Podcast cover image

The Top 5 Emotional Triggers That Motivate People To Buy

Dan Kennedy's Magnetic Marketing Podcast

CHAPTER

Making People's Dreams Come True

Aspirational marketing is about elevating the product service offer far beyond ordinary reasons for buying and tapping into people's, as you say, dreams, hopes, their aspirations. You can get people to do or buy just about anything at just about any price. And it does have a measurable effect on your results because you're hitting them, right, where they breathe.

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