The Six Sells Podcast

Rory Sutherland on The Six Sells Podcast

Oct 28, 2022
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INSIGHT

System Stability and Adaptability

  • Stable systems are often marked by government instability, allowing for change and adaptation.
  • The ability to change leaders while the system continues is a hallmark of democracy, not a weakness.
INSIGHT

B2B Decision-Making Dynamics

  • B2B decisions are often made collectively to minimize blame, making them more conservative.
  • This risk aversion favors large, established firms like the "big four" consulting companies.
ANECDOTE

The Chris Evans Effect

  • Rory Sutherland's book unexpectedly outsold J.K. Rowling on Amazon after Chris Evans featured it on his show.
  • This demonstrates the unpredictable nature of fame and its probabilistic advantages.
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