Rory Sutherland on The Six Sells Podcast
The Six Sells Podcast
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Is Brand Advertising Missing the Trick?
There's so many applications of brand advertising that will do you good that you won't be able to measure. Fame has so many friction reducing properties at different parts of the organization, where it isn't always quantified or measured at all. When advertising generally delivers value elsewhere in the system in ways that are invisible, strikes me as an extraordinary day.
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